In January 2007 Florentine men's fashion foundation Pitti Immagine Uomo headlined their winter show with The London Cut: Savile Row Bespoke Tailoring. Commissioned by Pitti Immagine CEO Raffaello Napoleone, directed by Lapo Cianchi and curated by James Sherwood, the exhibition was a celebration of Savile Row tailoring in which the great houses of the Row showed together for the first time in their illustrious history. The exhibition was staged in the private apartments of the Duchess of Aosta and Prince of Naples in the Palazzo Pitti for a month. Neither of these 'secret' quarters had previously been opened to the public. At the core of the exhibition were forty bespoke suits recreated by the big beasts of Savile Row and inspired by famous/infamous customers spanning over two centuries. Surrounding the bespoke suits made for the exhibition were military and civilian florence pieces from the vaults of Gieves & Hawkes, Henry Poole and Huntsman as well as iconic pieces from private collections. Italian contemporary artist Luca Trevisiani art directed the exhibition. HRH Prince Michael of Kent inaugurated The London Cut and attended the opening night Black & White Ball at Palazzo Corsini directed by Contessa Sibilla della Gherardesca.